BETTER BE SUSTAINABLE. BETTER BE BIC.
As BIC rolled out changes to its product lines using more recycled materials and refillable designs, they needed a communication platform that could embrace their playful tone of voice, whilst still delivering their sustainability and value messages.
I directed the development of a new on-brand sustainability platform: Better Be BIC. It, literally, brought their sustainability story to life by giving
their products new voice.
Client
BIC
Role
Creative Director
Results
First rolled out on the BIC Silky Touch razor, now 87% recycled plastic.
RECYCLED. REFILLABLE.
The first product re-stage using this platform was the BIC Silky Touch razor. We delivered a toolkit of point of sale and social media assets to communicate now made of 87% recycled plastic from old fridges.
