EXECUTIVE CREATIVE DIRECTOR. 18 YEARS MAKING EMPLOYEES BELIEVE, CARE AND ACT.

My work

EXPERtise

NARRATIVE

A writer first. I find the compelling story in the dull and tell it properly — corporate narratives, scripts and films for everyone from the Royal Household through Peloton to Unilever.

EMPLOYEE ENGAGEMENT

Communication people take part in, not just receive. I've united two workforces as one Team Knowhow with a game played 250,000 times, landed Haleon's purpose with the people who live it and invented an internal awards that became the highlight of the company year.

PURPOSE & SUSTAINABILITY

From John Lewis Partnership's once-in-a-generation purpose refresh — Grand Prix winner at the Corporate Comms Awards — to sustainability education for Lidl and corporate celebrations for Danone and Mars. Stories that turn strategy into something people act on.

LEADERSHIP

I build teams, sometimes from almost nothing. I've established creative departments, developed dozens of people, and helped grow an agency from 14 to 45 — as an Executive Leadership Team and Board member who understands the commercial side of creativity.