LET’S GET LOVESTRONG
A global social-first campaign to raise awareness of the early signs of abuse in intimate partner relationships. Created and produced for Avon in partnership with NO MORE – a not-for-profit organisation working to end violence against women and girls.
Part of a three-year relationship with Avon, alongside campaigns for Breast Cancer Awareness Month and International Women's Day.
Client
Avon
Role
Creative Director
Results
30% increase in awareness of the early signs of intimate partner violence · 5% lift in Avon brand equity · 12M social reach · 10M media reach
street interviews
We worked with NO MORE to conduct street interviews in London. We asked the passing public to think about relationship green flags and red flags.
We also asked them what sort of advice they would give a friend if they thought they were in an abusive relationship. The five films produced were used across the suite of Avon social channels.
