BUILDING A WORLD WHERE
EVERYONE CAN FEEL AT HOME
A global campaign to raise awareness of the actions everyone can and should be taking to become a better ally to the LGBTQ+ community.
The Ally Key became a symbol that #ProgressIsMade when we all act.
Client
IKEA
Role
Creative Director
Results
The campaign reached over 4 million people in store and saw 32 IKEA markets creating and sharing their own content.
THE ALLY KEY
Inspired by the famous IKEA tool, the Allen Key, we created the Ally Key. The campaign used it as a symbol for the actions everyone can take to help make progress for the LGBTQ+ community wherever they are in the world.
