Inspired by Celebs Read Mean Tweets, this campaign to attract graduate talent to Unilever took on negative stereotyping of the whole millennial generation.

Featuring inspiring millennial students reading real and unfair press headlines about their whole generation, Unilever demonstrated their respect and admiration with a campaign that went live with experiences across global campuses and at Unilever Future Leaders League event. It also included more than 30 pieces of social video content.